Sky Italia acquires TV exclusive rights for F1 - Electro922

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Sky Italia acquires TV exclusive rights for F1




Sky Italia acquires TV exclusive rights for F1, Sky Germany has lost rights to broadcast the same sporting competition Sky Italia renewed the F1 TV broadcasting agreement for another three years, winning exclusive broadcasting of most of the races. This means that the pay-TV platform will hold exclusive TV and digital rights in Italy for the FIA ​​Formula One World Championship by 2020. 




Sky Italia's F1 agreement includes the transmission of the three free training sessions (3 sessions, 2 Friday and 1 Saturday morning), qualification sessions (divided into three parts, Q1, Q2 and Q3, Saturday afternoon) and racing Sunday. The races will be featured on the dedicated Sky Sport F1 HD channel. "We are very glad to have renewed our partnership for another three years with Sky Italia." Italy is one of the most important countries in the history of Formula One, where the passion for this sport is part of many people's DNA. this agreement guarantees that all races will be live, "said Ian Holmes, Director of Formula 1 Media Rights. "The new agreement sets a new paradigm in Italy, where Sky receives for the first time full exclusivity, broadcasting all 21 races, out of which 17 live only on our premium televisions." Four of the 21 Grand Prix races of the season, including Gran Premio Heineken d'Italia 2018, will be available through TV8, free. The Now TV service will also broadcast the whole season. " Other motor races (FIA Formula 2 Championship, GP3 Series and Porsche Supercup) are also part of the package. Recent agreements have also been signed by F1 with Movistar + in Spain and FOX Sports in Latin America. It was also confirmed that Sky Deutschland gave up Formula 1, motivating the event to be available on free German TV channels. So Sky Deutschland will no longer pass the Formula 1 races from Germany and Austria next season. Given the rise in the cost of TV rights, the pay-TV broadcaster in Germany wants to focus in the future on sports events that can only be broadcast, at least in part, according to a spokesman. This is not the case with Formula One, because the competition will be broadcast 100% to free German television. German TV RTL recently extended the contract(for 3 years) for the rights to broadcast the Formula One World Championship (by 2020) and will continue to run the races to free. Potential TV channel subscribers for Germany-based subscription include the Eurosport VOD service and the DAZN Perform Group service. Another option would be for Formula 1 to pass the races on a possible VOD platform, which was rumored to be launching in several countries this year, including Germany. 

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